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AI-Powered LinkedIn Optimization: Digital Selling 101 to Boost Visibility

March 9, 2025 Wanda Cardenes

In the previews blog, Digital Selling: How to Use Personal Branding & LinkedIn to Drive Sales, I shared a questionnaire…

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Posted in: Digital Selling, LinkedIn Filed under: Digital Selling, LinkedIn, Sales

Digital Selling: How to Use Personal Branding & LinkedIn to Drive Sales

February 9, 2025 Wanda Cardenes

I recently had an insightful chat with a friend who works in sales about how he was using LinkedIn to…

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Posted in: Digital Selling Filed under: Digital Selling, LinkedIn, Personal Brand, Sales

Why strategic planning is key to success in your marketing communications strategy

April 22, 2019 Wanda Cardenes Leave a comment

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Posted in: Articles Filed under: Advertising, Marketing Communications, Strategic planning, Strategy
Wanda Cardenes presenting results

An advertising strategist event was celebrated

December 19, 2018 Wanda Cardenes Leave a comment

An advertising strategist event organised by Wanda Cardenes was celebrated in the Dominican Republic

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Posted in: Events Filed under: Advertising, Event, Planner, Planning, Research, Strategy
paper account planning

The account planning process through the role of the planner: review and proposal of an updated model

May 21, 2016 Wanda Cardenes Leave a comment

The objective of this research work is to analyse the advertising process through the account planner role. Content available only in Spanish

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Posted in: Research Filed under: Account Planner, Account Planning, Advertising, Advertising process, Research
paper research account planning DR

Account Planning development in the academic field of the Dominican Republic

November 20, 2015 Wanda Cardenes Leave a comment

The objective of this paper is to determine the current state of the Account Planning discipline in the Dominican Republic academic field by analysing the career academic programmes and the search of the training focused on the area.

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Posted in: Research Filed under: Account Planning, Advertising, Research, University
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