Strategic planning is the foundation for having an effective marketing communications strategy. Every time that I am working on a…
An advertising strategist event organised by Wanda Cardenes was celebrated in the Dominican Republic
The objective of this research work is to analyse the advertising process through the account planner role. Content available only in Spanish
The objective of this paper is to determine the current state of the Account Planning discipline in the Dominican Republic academic field by analysing the career academic programmes and the search of the training focused on the area.
